![]() The purpose of advertising is to sell, not educate.Television ads do not serve to educate the public on prescription drugs.More drug sales only contribute to higher “drug consumption in our already overmedicated society,” claims the AMSA.The American Medical Students Association web site notes that “drugs generally become more expensive as they become advertised due to advertising costs.”.Drug companies are not using sales revenue to lower drug costs.Clearly, advertising is all about profit.While advertising costs have increased, so have drug costs.Other drugs, such as Prilosec and Lipitor, showed at least 30 percent sales increase.For example, the makers of Vioxx, as reported in the Canadian Medical Association Journal, spent $161 million in advertising in 2000, which resulted in quadruple sales of $1.5 billion.Men’s Health magazine claims that the most heavily advertised drugs show the greatest increase in sales.Issues and Controversies reports that in just one year-from 1999 to 2000- total prescription drug sales increased from $111 billion to $132 billion.The result of this spending is increased sales, of course.By 1999, $1.85 billion was spent on drug ads in print and on TV.According to Issues and Controversies, in 1991 $55 million was spent on DTC marketing, which was primarily on print ads.Since 1997, when the FDA imposed new regulations allowing TV advertising of prescription drugs, spending on ads has gone up dramatically.Direct-to-Consumer (or DTC) advertising of prescription drugs on television increases cost of drugs and misinforms the public.(Transition: Let me first show you the problem with advertising of prescription drugs on TV.) Thesis Statement: Based on my research and my concern for the messages these ads send to consumers, I am persuaded that the FDA should outlaw the advertisement of prescription drugs on television because of the cost of advertising, which is passed along to the consumer and the misinformation in the ads. Since 1997, television ads for prescription drugs have made it almost impossible to watch your favorite sitcom or sports event without being bombarded with promotions for drugs, which promise to cure everything from depression to impotency to baldness!.How do you know that? Because of the TV ads!!.Organizational Pattern: Problem/Solution order Specific Purpose: I want to persuade my audience that the FDA should outlaw the advertisement of prescription drugs on television. ![]() Remember there are 3 types of persuasive speeches (Question of Fact, Question of Policy and Question of Value) You need to choose what type you are doing.
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